The story so far

Dark Blue is a design and technology studio based in Shoreditch, London. For the past 12 years we’ve been designing and building web experiences for start-ups, global organisations and other agencies. We’ve grown slowly and purposefully, focusing on the craft, building great relationships and adapting to the changing winds of technology.

Our Mission

We’ve never really sat down and defined a mission or vision or anything like that. Sounds a bit shit to be honest. We’ve always been led by what excites us. It led us to buying a Project Tango in 2016 to start playing with augmented reality in web. It led us to Google Cardboards and web-based VR. Design and technology combined gives you a vehicle to solve problems and delight users and that’s honestly what makes us tick

And now we arrive in the age of AI and we couldn't be more excited. Every day we’re seeing new opportunities to solve problems and delight users with this technology. From operational efficiencies to creative campaign executions, we've thrown ourselves in at the deep and picked up some early scars. But we've learnt and refined and now through genuine curiosity we've built our expertise. Well, as much expertise as you can have at this stage, we're all still figuring out what it can do. So the way we operate stays the same, we're driven to make cool shit for the web. To solve problems and delight users. If that's our ‘mission’ then so be it. But it's less a formal statement and more a genuine philosophy.